This is a project I have had on the back burner for quite a while. Glad to finally have it in a shareable format.

The link below is to a slideshare posting of the primer. In the document I look at each of the building blocks, as well as the best practices and ground rules taught by Alexander in the masterclass.

http://www.slideshare.net/mikelachapelle/primer-on-the-business-mod...

Enjoy, let me know if you have comments, find it useful.

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Comment by Joe Godin on August 22, 2014 at 12:20pm

It's useful Mike and thanks for sharing with us. I like the point you make with CR in "Get-keep-grow" which is a good way to think about customer development when filling in this block.

Comment by Bart Doorneweert on August 14, 2014 at 11:44am

Hi Mike! This is very useful. It's like a manual for using the business model canvas. I think many who have used the canvas and found it appealing, but have run into its cognitive snags, will be helped with this.

Just as a point on thinking about the canvas and adoption of the tool and the innovation thinking behind it: where do you think we are? (or maybe this is a question to the group as well)

I had a sense that BMC adoption and converting management practice was on the rise, but an earlier question you (Mike) posted on this site about the group's experiences with business model canvas use, made me wonder whether the canvas has found a specific fit to jobs its users are trying to get done. Is it solving the big management/entrepreneurship problems of our time?

I have definitely found the game changing value of the canvas, yet I keep running into adoption challenges with my users/clients. Yes the tool is useful in the conversations I have with them, but I see very rare instances of autonomous use of the tool (even something as convenient as Strategyzer) and process. I thought this might have something to do with me, but the point mentioned above, again, made me reconsider.

How does the mainstream user look to the canvas? Is it a workshop gimmick, an energiser that makes the facilitator and users look/feel competent about solving business challenges? Or is it actually recognised as a serious alternative for structuring/inventing business strategies?

Personally, I have found most traction with people who are newly introduced to business and entrepreneurship, who are open to learn (particularly students, young professionals, and startup entrepreneurs). I am less optimistic about existing business practitioners. There's just too much dominant and engrained logic there in my experience to welcome alternatives: "yes the tool is smart and nice, but I just can't see myself using it in my daily work"

What are your experiences? Where have you achieved game changing, break-through innovations with the canvas that make you giddy for its mainstream market potential? Or do you have other, more bearish views? I'd love to get some feedback on this.

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