Alternative canvas templates - The Bundling Business model

I have been exploring the use of alternative canvas templates, see also previous posts. Here you find a two examples for a bundling business model, one within the existing template and one with an alternative template.

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Comment by d.vanwingerden on March 13, 2011 at 7:10pm

Hi Erwin. Thanks for your comment. Could you give an example of such a higher level structure? I am not sure what you mean. And have you asked Alex why? Regards, Diderik

Comment by Erwin Fielt on March 2, 2011 at 12:22pm
Hi Diderik, I also often like to use the original pillars in Alex's thesis to group elements in a higher-level structure. I am curious on Alex's reasons to leave this out BMG. Erwin 
Comment by d.vanwingerden on March 2, 2011 at 10:14am

Hi Erwin,


I love the Business Model Canvas for its simplicity and capture of the essence in one single view. And just as you (in your post) I had the idea of a mind map variation.

This is the result:

These are the main differences from the original:

  • the most important concept in the centre, namely: the name of your business
  • the BMC concept around the centre
  • some colours for your right brain

Reasons I came to the idea to create this variation:

  1. I could not put the name of my business in a good spot
  2. I missed a central anchoring point
  3. At times I kind of lost orientation looking at the model, as the columns look alike

Hope this brings you to new ideas and I'm curious to find out what you think of it.

All the best,




Comment by Mike Lachapelle on February 15, 2011 at 6:12pm

When I last spoke to my former boss, she indicated they had begun work, or were well along on 90% of the projects that were identified in the strategy maps and the new business model. The new business model and the service structure was being incorporated into their key strategic documentation. The service structure was being used as the basis for business process re-engineering. They were parsing the contracting process based on the four levels of complexity in the classification structure we brought forward in the new business model, and were moving to optimize the processes for each of the levels of complexity.


There was quite a fallout from the 18 months we worked on the new business model.

Comment by Marcelo Rivadeneira on February 15, 2011 at 4:57pm


Thanks for your answer, hope you get their permission to post it.

The previous presentation you sent is very helpful as well. I wonder how are they doing now. Did they get to implement all your recommendations?


Comment by Mike Lachapelle on February 15, 2011 at 1:31am



Unfortunately I cannot share the BM for the economic organization without their permission, and they prefer to keep in in-house for now. I will send a request for permission to share.


The business model for the procurement organization I have shared before with their permission, but it has been a while so I have repeated here. The deck shows you the as-is business model, the challenges we addressed in the to-be business model, the proposed changes and the expected benefits. We follow that pattern for number of innovations to the business model.


Forgot you can't post documents directly in a blog, so here's the link to the previous posting:


Acquisitions Business Model


Comment by Marcelo Rivadeneira on February 15, 2011 at 12:38am

Mike, your latest work seems very practical. In the case of the economic agency, could you share some of the outcomes of the bussiness model you developed? I am planning to identify a model for a Dental Clinic, thus I will need some insights!!




Comment by Erwin Fielt on February 13, 2011 at 2:06am
To add to this, I adapted the canvas a bit to even stress more that the customer-side is driven by the bundle, not the individual services.
Comment by Erwin Fielt on February 13, 2011 at 1:27am

Hi Mike,

Seems not much different from my thoughts, good point that you may want to do both versions. The first version is kind of the model where you put all together. Good to add that you keep this high-level. The second version is indeed separate models, but in my case only for the infrastructure side, so with a shared value proposition and customer side. Whether or not you can do the latter may depend upon the specific situation. That is why I for my example choose for pure bundling, this makes it a bit more extreme and simpler.

Comment by Mike Lachapelle on February 12, 2011 at 5:39pm

Hi Erwin


How I have handled bundled business models to date, is to develop the higher level business model that summarizes the all the elements of the various 'business lines' in one diagram. That obviously necessitates the conversation being at a fairly high level. Then build out an individual canvas for each of the business lines - or the business line that is of particular concern.


In the case of the economic agency, the overall canvas reflected their multiple business lines but we detailed a business canvas for only the grants and contributions business. For the acquisitions (procurement) group we detailed only the procurement related business of the two separate business lines. We were a little disappointed in that we could have further broken down the procurement business into two patterns - platform for the bimodal procurement and solutions for the regular and complex procurement. We left that as a recommendation to the senior management.


In both cases we looked at the different businesses within the organization from a 'nested' perspective rather than building a single view to cover multiple businesses.

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