Business Model Innovation Hub
... where visionaries, game changers, and challengers discuss business models
Blue Ocean
Hi everyone and thanks for including me in your BMO innovation hub.
My name is Arthur Hermansen, and I have spent my life as a creator and entertainer with other professions in architecture, Web, marketing and Event Design/Management.
I currently am reading Blue Ocean alongside BMO and find them great. I hope to utilize what they teach me for the models I am building now.
Thanks for letting me join, and I look forward to contributing more content as I learn and to learn from you as well.
Sincerely,
Arthur Hermansen
The Lone Comic
Comment
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Comment by Mike Lachapelle on July 29, 2012 at 3:46pm -
Welcome aboard Arthur;
A tool from Blue Ocean that I find most useful in the BM innovation or startup space is the four actions framework. It is a great way to examine the customer-value proposition, that is the core of any good business model.
In the startup environment the tool is important when you are re-segmenting a market, looking to create a niche, or entering an existing market (playing in the red ocean).
In existing companies trying to launch a new product line or looking to create some innovations it can provide some key insights to opportunities.
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