Some of you know that we are working on an iPad app to help entrepreneurs and intra-preneurs develop innovative business models. We decided to do this as transparently as we have for the book. Please join us on our journey and give us your feedback!

In the slides below we outlined the specs for a minimal viable (app) product (MVP). It is the "heart" of the app we are developing and it will obviously evolve into something more sophisticated over time. But we want to test the MVP with (potential) buyers first...

We have a couple of questions to you:
  • What kind of future functionality would you like to see in the app?
  • What kind of usage scenarios could you imagine for the app and yourself?
  • What do you think of our price of $29.99 - including free updates for some of the early features beyond the MVP?

There are also some videos of our earlier thinking on the app:

scenario: adding an activity with a cost

scenario: for adding a revenue stream

scenario: for opening a financial report

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Comment by Philip Galligan on April 28, 2011 at 11:26am


Congratulations on the launch of the IPad app. I just downloaded it last night so too early to comment except price is obviously acceptable.

I think Jorges idea of some standard industry type templates is very good. I hope to start my own business consultancy shortly with the BM canvas at its core so will have more practical suggestions when that happens.

Anyway every success with the app and I am now off to dabble with the new app and strt using it shortly.

Comment by Willem Poterman | Verbeterman on February 6, 2011 at 10:26pm

Are there plans to let people upload the business models to a web-server for sharing purposes?

Would make sense to convert the app in a web-app so people can use it from any device that runs a webbrowser.

Comment by Greg O'Connor on September 21, 2010 at 12:58pm
Any plans for an iPhone app?
Comment by Karl Burrow on June 9, 2010 at 6:29am
Just got my IPad. I think this an excellent idea. In fact I started buzzing this around and it picked up some interest especially in the finance sector, E-Commerce and shared services. I think $30 is not a bad price.... reasonable. But for additional library apps... I think this should be a it higher based on content.
Comment by Kenneth McGrath on May 31, 2010 at 6:23pm
Just bought my iPad. Waiting for your App now Alex. No pressure. :)
Comment by Alex Osterwalder on May 17, 2010 at 12:40am
Jorge, thanks for sharing! The DB of examples is indeed on the program for the future! Also, we will likely move to a cross-platform, but that will take some time...
Comment by Jorge Garcia-Bustamante on May 16, 2010 at 5:48pm
Hi Alex.
This project sounds great! Let me share with you some comments and ideas
- 30USD$ is Ok, I also would pay an additional, lets say, annual fee (extra 30 to 50$?) to have access to a library of topic-organized-canvas uploaded by other users of the app (another hub!). So, when I want (as a consultant) to start a BM design, I do not have to start from scratch necesarily. I could click on a "search" button and write down "financial services", and start comparing several canvases of other members of financial services reltaed BM`s.
- Maybe it could be useful to have pc, mac, iphone and blackberry "simultaneous apps", the same as kindle is doing. You can download a free pc version of a kindle reader, buy books in amazon, and read them in your pc and blackberry without having a kindle (yet!).
- the previous idea could have another usage: As a consultant, I can have several people of my customer's staff, in one room, all of them "building" and interacting with the same canvas. Each person from its own device (pc, mac, bberry, iphone, ipad...)

Hope this first ideas are useful. Congrats for everything, I'm becoming a big fan of your book & methodology!


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