Business Model Innovation with Alex Osterwalder and C.K. Prahalad this fall in The Netherlands

Dear Hub members,

We are very proud to inform you that this fall we will run a series of colleges and workshops at Nyenrode University in The Netherlands together with Professor of Strategy C.K. Prahalad. His book "The new age of innovation" and our Business Model Generation book serve as a basis.

Many companies had a proper working business model with a revenue model included. Actually, more and more companies understand that there models become obsolete due to changes in their environment. Credit crisis, the changing behavior of the consumer, the role of Internet and (unlimited) access to knowledge and information has resulted in traditional models becoming meaningless and that we have to find new models.

But how do we cope with the changing environment? McKinsey found that the lifecycle of companies is becoming shorter from 90 years in 1935 to 15 years in 2005. The credit crisis will have a big impact on this. Every organization should evaluate their business model in a continuous basis.

And how do we come up with new business models? Can we find new revenue models? How do we find a model that suits our company? First, we can learn from other companies. But by means of copying a model does not mean it will work for you.

This fall we look into this subject together with C.K. Prahalad, Professor of Strategy University of Michigan, and Alex Osterwalder, PhD Business Modeling at University of Lausanne. Their books “The new age of innovation” and “Business Model Generation” will serve as a basis for our college serie at Nyenrode University (Breukelen, The Netherlands). Look here for more details (Dutch).

The colleges combine strategic, practical, organizational change, design, Internet and theory information on Business Models. Business Models Inc., Patrick van der Pijl, will run a workshop on Business Modeling on the 20th of October as part of this program. Vincent Everts (Dutch Internet Guru), Paul Louis Iske (Incubator ABNAMRO) and Dirk-Jan Abbringh (Organizational Change) are running colleges as well.

We believe this is a major step in Business Model Thinking where Focus Conferences and especially Kristel Veerman has put a step forward in putting this program and people together.

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Comment by Alex Osterwalder on July 23, 2009 at 12:45pm
Ping Patrick, he will be able to tell you the details.
Comment by Tor R. Grønsund on July 23, 2009 at 11:44am
Interesting line-up, indeed. How to attend, and what is the fee? I visited Focus Conferences online, but ain't particular good at dutch:)
Comment by Alex Osterwalder on June 17, 2009 at 5:03pm
Anytime, Claudio ;-)
Comment by Claudio D'Ipolitto on June 17, 2009 at 4:15pm
Great initiative Alex.

I would like I can help to organize a similar event with you in Brazil.

Claudio D´Ipolitto
Comment by Edwin Kruis on June 10, 2009 at 9:59pm
Nice line-up indeed, but very expensive for me ;-(
Comment by Patrick van der Pijl on June 8, 2009 at 10:23am
Hi Erwin,

We offer an integrated program from strategy on to ideation and implementation.

Nowadays the economy is a roller coaster ride with an unpredictable route. Companies need to innovate to stay in business. But how do they do that?

- They need to look at their strategy. Here is where Prahalad comes in. He talks about the new age of innovation;
- You have to understand what is going on with business models. Here is where Alex and I come in. We supply them with theory and our practical Canvas;
- We would like to look at Internet business models specifically. Who makes real money on the Internet. Vincent will address that;
- What about implementation? Your whole organization needs to be changed. You need to address the other building blocks. It does not come over time. Change management expert Dirk-Jan will explain how to do that;
- Do you implement it in your organization or as a spin-out/off? Paul will talk about the organizational aspect.

So not all are business model experts. But they are experts in their field. In The Netherlands. Their knowledge is connected to building blocks essential for business model innovation.
Comment by Erwin Fielt on June 8, 2009 at 10:04am
This looks like an interesting line-up. I must say, I do not really know the other speakers (except Alexander) for their work specifically on business models.

I would be interested if you could point me to some specific work of, for example, Prahalad on business models, next to his related work on competences and co-creation.

Just a small remark, I assume you mean lectures or seminars instead of 'colleges'.

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