Dear Hub members,
We are very proud to inform you that this fall we will run a series of colleges and workshops at Nyenrode University
in The Netherlands together with Professor of Strategy C.K. Prahalad.
His book "The new age of innovation" and our Business Model Generation book serve as a basis.
Many companies had a proper working business model with a revenue model included. Actually, more and more companies understand that there models become obsolete due to changes in their environment. Credit crisis, the changing behavior of the consumer, the role of Internet and (unlimited) access to knowledge and information has resulted in traditional models becoming meaningless and that we have to find new models.
But how do we cope with the changing environment?
McKinsey found that the lifecycle of companies is becoming shorter from 90 years in 1935 to 15 years in 2005. The credit crisis will have a big impact on this. Every organization should evaluate their business model in a continuous basis.
And how do we come up with new business models?
Can we find new revenue models? How do we find a model that suits our company? First, we can learn from other companies. But by means of copying a model does not mean it will work for you.
This fall we look into this subject together with C.K. Prahalad
, Professor of Strategy University of Michigan, and Alex Osterwalder
, PhD Business Modeling at University of Lausanne. Their books “The new age of innovation” and “Business Model Generation” will serve as a basis for our college serie at Nyenrode University (Breukelen, The Netherlands). Look here for more details (Dutch).
The colleges combine strategic, practical, organizational change, design, Internet and theory information on Business Models. Business Models Inc., Patrick van der Pijl, will run a workshop on Business Modeling on the 20th of October as part of this program. Vincent Everts (Dutch Internet Guru), Paul Louis Iske (Incubator ABNAMRO) and Dirk-Jan Abbringh (Organizational Change) are running colleges as well.
We believe this is a major step in Business Model Thinking where Focus Conferences and especially Kristel Veerman has put a step forward in putting this program and people together.