Can Instagram Help with Your Web Design Project?

Many online businesses today are struggling to achieve their objectives for one reason or another. Among the major problems is failure to adapt quickly to the changing internet landscape. As a business owner, you have to stay abreast of the trends in the industry in order to gain a competitive edge in your niche.

Importance of Web Design

One of the most important aspects of an online business which is often overlooked is web design. Today, there are many web design technologies that your business should be using but if you are not up to date, you are mostly likely still using your old look website.

To appreciate why web design matters for your business, consider an Adobe Study that found that 39% of people stop engaging with a website if it won’t load fast. 38% of users will also abandon a website if the content/layout is not attractive. This reveals the reason why Google is now more focused on promoting user experience (UX).

Web design plays a great role in determining the overall UX and if you are serious about building your brand, increasing your SERPs ranking, increasing conversion and boosting traffic to your website, it is time you started thinking of redesigning your website.

How Instagram Can Help in Web Design

Coming up with the right web design is not easy and little wonder then that most business owners stick with their old website designs. However, you can get help from the most unlikely quarters – Instagram.  Instagram boasts over 700 million monthly active users (MAUs) and while it is mostly used by businesses for marketing purposes, you can use it to improve your website’s design.

It doesn’t just have to be about finding real Instagram followers below are ways to integrate Instagram in your web design project:

  1. Get inspiration – You can get web design inspiration from the best web designers on Instagram. Among the best is Steve Harrington: @s_harrington, Rachel Ryle: @rachelryle, Mikey Burton: @mikeyburton, and LetaObierajski: @letasobierajski. You can check out their designs to get inspiration for your own web design.
  2. Get ideas from your followers – Now that you already have an IG account, why not hold a contest and ask followers to come up with ideas they would like to see included in your web design? You should give an incentive to make this contest spread fast and you can bet the ideas will flow in fast.
  3. Using Instagram posts on your website – It is easy to give your web pages an amazing look by borrowing photos from Instagram. Instagram photos stand out because the best tools are used to edit them. While web design is not just about aesthetics, you have to appreciate that a good appearance will captivate visitors and keep them on your site longer.

Truth be told, it is not easy for most marketers to consider Instagram for any purpose other than promoting their brand. However, these ideas can now be customized to help you boost your website’s design.

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