After agonizing over the right type of cover and asking you for your profile photos we had to go down a completely different route based on production constraints. We came back to the initial designs, but slightly changed the concept. The cover will be printed on a sort of cardboard, which goes with the special format of our book that will allow you to keep it open & flat on a table. Find the designs and a cool video of "the making of the cover" below.

Here Alan's explanations/rationale:

We have a challenging production restraint for the front cover: one colour!

We need something that communicates the essence of the content in the book and create excitement, without much color or graphic detail due to the screenprinting method we're using.

This meant some promising concepts wouldn't fit the production method well, like the the fantastic idea of using photos of practitioners from the hub!!

Looking to the content I took all the drawings and diagrams from inside the book and turned it "inside-out".

I LOVED the confusion of overlaying dozens of sketches to look like a crowded blackboard worked on by dozens of genius minds. However, it was clear that it the message was improved upon by making it less dense to where you could easily read some of the images and pull out the people from them.

In the end, being able to see people doing work and a few idea sketches enforced both the "Generation" as creation, as well as generation as us: The Business Model Generation. A balance between graphic excitement, and a deeper clearer message: lets get to work!

(this very last "chalkboard" design replaces the earlier versions below)

The cool thing is that it also works perfectly well as a thumbnail... e.g. to post on websites.

Here the video of Alan working "live":

And last but not least, an iteration that we decided to put aside.

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Comment by Sandra Pickering on September 7, 2009 at 12:26am
Comment by Karl Burrow on September 5, 2009 at 4:08pm
As stated the Black sends a branded message and especially for the subject at interest. It will easily stand out amongst other related books and hopefully appeal to readers interest. A dark nay blue gloss( or bold outline) on the images/figure may add some color enhancement... Just a thought....
Comment by Karl Burrow on September 5, 2009 at 3:54pm
The black version is better and sends a branded message especially to support the subject matter. It has a unique appeal and will stand out amongst other related books.
Comment by Jason King on September 5, 2009 at 12:34am
I really like the chalkboard design! Great stuff Alan!
Comment by on September 4, 2009 at 11:15pm
I like the cover design. I think it conveys 'disruptive packaging for disruptive content'. A real flare of academia mixed with practioner. This book screams collaboration! Well done to all involved.
Comment by John Smith on September 4, 2009 at 6:56pm
Looks great: balance between "construction" and "almost overwhelming detail of an actual business".
Comment by Ralf de Graaf on September 4, 2009 at 6:54pm
Great design! Can't wait to hold the book in my hands!
Comment by Paul Ferguson on September 4, 2009 at 6:47pm
This is more consistent with the business model approach - the framework is the stimulus to the process. I think black and white stands out much better than a more conventional cover!
Comment by Himikel - TrebeA on September 4, 2009 at 12:00pm
Simple, artistic, natural, descriptive to represent: bussiness model generated by teams and person's collaboration
I prefer black background, I love it ;-))
Congratulations Co-Authors!!
Comment by Bernd Nurnberger on September 4, 2009 at 8:07am
Outstanding cover. That blackboard chalk sings co-creative action to me. I grew up with it.

A simplified version for young entrepreneurs to-be (hey, that's my teenage kids) might resonate with a whiteboard theme...

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