After agonizing over the right type of cover and asking you for your profile photos we had to go down a completely different route based on production constraints. We came back to the initial designs, but slightly changed the concept. The cover will be printed on a sort of cardboard, which goes with the special format of our book that will allow you to keep it open & flat on a table. Find the designs and a cool video of "the making of the cover" below.
Here Alan's explanations/rationale:
We have a challenging production restraint for the front cover: one colour!
We need something that communicates the essence of the content in the book and create excitement, without much color or graphic detail due to the screenprinting method we're using.
This meant some promising concepts wouldn't fit the production method well, like the the fantastic idea of using photos of practitioners from the hub!!
Looking to the content I took all the drawings and diagrams from inside the book and turned it "inside-out".
I LOVED the confusion of overlaying dozens of sketches to look like a crowded blackboard worked on by dozens of genius minds. However, it was clear that it the message was improved upon by making it less dense to where you could easily read some of the images and pull out the people from them.
In the end, being able to see people doing work and a few idea sketches enforced both the "Generation" as creation, as well as generation as us: The Business Model Generation. A balance between graphic excitement, and a deeper clearer message: lets get to work!
(this very last "chalkboard" design replaces the earlier versions below)
The cool thing is that it also works perfectly well as a thumbnail... e.g. to post on websites.
Here the video of Alan working "live":
And last but not least, an iteration that we decided to put aside.