... where visionaries, game changers, and challengers discuss business models
Digital Branding is all about active users, from integration to Accessibility and connectivity. With that in mind, it will be without litigation to conclude that creating a "participation platform" where customers can co-create and operate with choiced brand/company will increase brand image retention, promotes company's image and encourage customer engagement.
The simple model of engaging customers/clients to participate in a company's image/digital structure creates a unique sense of responsibility for the customer, which is essential to the company's growth.
The reward is mutual.
The Question remains...
1. How do we create a successful learning culture?
2. How do we encourage customer's participation?