Business Model Innovation Hub

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Design Directions: Moodboards up!

Moodboard & Feedback time!

There's 3 possible directions here that fit roughly into the "safe, medium, and risky" when compared to the competitive landscape of management and business strategy books. They also focus on pushing different aspects of the branding form, emotions, outcome, and content that Alex had written up (unguided I might add).

Check out the moodboards, and supporting reference to help you get an idea of what might be included in the book. References are included for multiple reasons. Could be direct design elements (handwriting, contemporary sans-serif typography, etc) or more of a feeling you get from the spirit of the image (the guys head exploding looking at a book). I haven't specified which is which, so don't take anything too literally.

Your Job:
1) Be completely subjective. Seriously, just say what you like and why!! Don't try to get too far into the head of the customer, focus on your own opinions.

2)Read the rationales to help fill out where these directions are going, but trust your instincts and look for what works for you. Don't read anyone else's comments, focus on what YOU think. Be selfish!

3) Leave your comments either on this post, or on the main page of the albums.

4) Rate images by clicking the stars of things you really like / really hate. The Main moodboard images are the most important ones to rate.

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Rationale & References for Contemporary, Conservative, Clarity. (scroll down for rationale). View the slideshow

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Rationale & References for The Drawing Board (scroll down for rationale). View the slideshow

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Rationale & References for The New School (scroll down for rationale). View the slideshow

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I'll hold my opinions back and let you guys run with this a bit. Of course, feel free to ask questions if you've got em!!

Best, and enjoy,
-Alan

ps. if you can think of other ways of leaving feedback, or building on whats up here, please do!

Tags: concept, design, moodboards

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Comment by John Sutherland on March 27, 2009 at 2:21pm: I'm sorry to say I don't like any of them.

My take on what Alex is doing is all about flow. Listening to the future (customers) interpreting what it means (Value proposition) Deciding how to capture it, Activities and relationship, acting on the decision, Distribution and Resources. AS a result you achieve the rewards, costs and revenue stream.

I know I’m interpreting into his model, but some facts are inescapable.
• It’s about the future
• It’s about creatively adapting to it.
That’s a dynamic, flowing, integrative thing.

As pretty as all the covers are, They are all static when I see them.

They miss the core message.

Or what I take as the core message.

Cheers

John

Comment by Hampus Jakobsson on March 10, 2009 at 3:07pm: CCC is my favorite. Less is more. I find New School too contemporary and "fashionista", will be outdated in a year. (Feels very outdated already actually, very 2002.) The Drawing Board is all to messy and cluttered. Gives as stressful impression.

Comment by Marije Sluis on March 4, 2009 at 6:32pm: I do like all of the moodboards but my favorite one is the drawing board. I think this combines visual thinking/design and business modelling very well.

Comment by Tom Corcoran on March 4, 2009 at 3:53pm: The 3C format gets my vote.

Comment by Alan Smith on March 3, 2009 at 1:08am: Thanks to everyone for their feedback. Very much appreciated, very well thought out, and very informative stuff.

After reviewing the comments and discussing more about what the book is trying to say and where its being positioned using the moodboards as reflection tools, we seem to have reached a conclusion.

TheDrawing Board,
framed by 3C with splashes of The New School.

Next step, I'll be selecting some typefaces, pulling out colour palletes and establishing a set of grids based on this theme and the needs of the content.

Expect some book cover ideas and typeface samples up soon.

Comment by Alex Osterwalder on February 26, 2009 at 2:23pm: wow - another big thanks for your valuable feedback! I held back with my comments because I didn't want to influence the mood. First of all, let me say I that I loved Alan's work and that I think all 3 directions are a possible option - and at the end of the day we will probably find elements from all 3 directions in our book design.

The style I personally prefer is 3C, but for our book on business model innovation I feel "the drawing board" is much more appropriate. Many of you actually described my sentiment when outlining your preferences for the drawing board. To use our designer's words:

"Want to innovate? You gotta get yer hands dirty."

However, I also agree with many comments on 3C and TNS... my humble opinion: We need to give a felling of "hands on innovation"(TDB) with a strong touch of clarity (3C) and loud volume (TNS)!

By the way, I learned a lot from Alan about design by working with the moodboards. Having these three different directions allowed me to clarify my understanding of the book. It also allowed Yves and me to have a clearer discussion. For business models we should do the same: we should evaluate different design directions with moodboards, scenarios, etc.

Comment by Melbert Visscher on February 26, 2009 at 12:27pm: Although my first impression (or the impression of my conservative inner self) was that the 3C mood board would fit a business model book best, shortly after I came to the conclusion that the drawing board would be much more suitable and more out-of-the-box, which fits with new business models.

Comment by Fernando Saenz-Marrero on February 24, 2009 at 10:08am: Really three thrilling design roadmaps... my preference goes to Darwing Board :

- More toolkit , ready-made style
- It evoques Leonardo da Vinci notebook : practical + beauty embedded
- Pragmatic and personal touch
- Maybe a touch of 3C will add some clearness a corporate approach,but too much will go into the overdesign mainstream
The final decision it,s yours and it seems to be glorius
Good job

Comment by Ellen Di Resta on February 24, 2009 at 2:54am: I think Drawing Board captures the spirit of working with the Business Model Canvas. It feels strong, bold, and empowering in that it looks like someone outside the image is in control of what's going on within the image. This is what we want the reader of the book to feel. They can take control of their business model, and change what has been previously set in stone. The juxtaposition of finished and hand drawn images is what seems to convey that message to me.

Nice job!