Emotional Labels

The common denominator in all sales transactions is "emotion." We humans are emotional buyers. We always have been and will always be. Your label is often the first image that your customer sees and therefore it must involve them on a unique level. It must also be consistent with your brand image and engage your customer.

The label is no longer just a label, it is the gateway to developing an ongoing relationship with your customers. Your label is also a portal to a story, that draws in your customer and into the culture of your vineyard.

A label is the calling card for the first time buyer that picks up your bottle of wine. If your wine is great and matches the outstanding experience of your label, the customer will automatically migrate to your website. If your website has a intriguing story that draws your customers in they will want to be a part of your wine culture.

Starting with you label, develop a relationship with your customer based on emotion and create a culture of followers who want your wine.

Your label must be – a love at first sight moment and should resonate with the taste and texture of the wine it represents. It should be playful and a beacon to the first time buyer as well as a familiar face for your return customer.

Imagine your wine is purchased and then shared at a dinner party with friends. If your wine tastes great, the label is fun, professional and resonates with your wine, people will remember the name. Your customers will be inspired to visit your web site using their iphone or blackberry, becoming smitten followers of your wine. Everything is about the emotion and the experience.

Are you ready to make your label more than a label?