Visualization is a very important element of the Canvas and... the book. But how can you best visualize the Business Model Canvas? Xplane worked on visualization of iPod and Nespresso. I use these beautiful picture many times as it is so easy to explain the Business Model. They also came up with the icons of each of the building blocks.

But what would the Business Model Canvas look like if we visualize it breaking down the walls of the building blocks? Is that possible? What are the relations? Do the building blocks remain the same? David Sibbet, strategic graphic facilitator, came up with the idea to use a DNA metaphor when I spoke to him last October in Berlin. Something human. Harry Verwayen (our Hub member) is also looking for a visualization of the Cultural Heritage business model.

JAM (hub member Mike) is working at the moment on a total visualization of the business model in close cooperation with Alan. Cool. But not easy. See here the directions of our thinking. (1) the canvas Xplane style (2) 3D (3) strict methaphor and (4) an open methaphor. Next week it needs to come together as we will have a graphic business model session in Lausanne (Switzerland) with Alex, Yves, Alan, Mike and myself.

If you have any thoughts or ideas... let us know. We look forward sharing our ideas next week.

PS: JAM/Mike is also coming to the workshop on June 19th... there he will help you visualize business models.