Dearfellow Business Model Hubbers,

I'd like to share my intentions for collaboration and a little background on myself with you all!!

Why I'm interested
I see an incredible design opportunity here. We've all heard of many design relationships that degrade to "I think people would like this..." with clients/designers guessing at what people would really like. It's a he-said-she-said situation. Here, we've got a group of intelligent people to not only give a second, third, fourth opinion, but to inform with eloquence as you've shown can so far. It's not a focus group, it's not a "user-test", it's something else we've got here. It's unique unique and I'm thrilled about experimenting and exploring some new ground together with you.

Workflow
Alex's work is going to get a rough design filter by him (as we've seen so far with his pdf mockups), and then a rough design mockup by myself. I stress ROUGH. A few minutes spent per page looking for low hanging fruit and applying rough structure.

We'll pass it out to you for a critique of both some of the design ideas (which will be very low rez and the content). You'll have the opportunity to throw out some ideas (design ideas, rewrites for actual wording, content suggestions, questions, concerns/ideas)

Alex will then do his rewrites, and I'll start on some polished design work to be reintroduced to the hub one last time to screen for any major foul-ups. At this point the right messages will be in there, but may not all be "reading" properly, and that's what we'll be looking for confirmation on here.

As a bonus to this, there are some particular pieces of content we'd like to be entirely hub generated that we can collectively write without Alex :) !! For example, "100 reasons to use the canvas early on", or photos of whiteboards and your work you'd like to share alongside others. Let's co-create the content which has plenty of "right answers" for and benefit from diverse perspectives.

About me
A quick wrap-up of my work: I've been lucky enough to design and creative direct everything from Titles & packaging for TV shows, Typefaces, Packaging (print), Web-sites (both tools and brand experiences), Limited edition Furniture, Identities & Brands, Magazines, numerous systems and businesses, and of course, books. Much of this work was through my company, The Movement. Despite tripling profits year over year for 3 years, this year my business partner and I are killing the corporate agency structure. We're taking on some more partners and doing some serious organizational and business model innovation to create something new. Some of the very early and messy workings of that can be seen at www.themovement.info , while a healthy sampling of my work can be seen on themovement.info/individuals/alansmith which for now is just a copy of The Movement site as of December last year.

I'm thrilled to be working very closely on this project with a small production team helping out when necessary. Rest assured I'll personally be grooming every square centimeter of every page of the book in close collaboration with Alex and everyone on this Hub to create a truly bespoke, functional, and engaging piece.

Thanks Kindly and it's an pleasure to involve myself and my organization in this project!!
-Alan