Leading a two-day masterclass in London

Hi all;

July 3 & 4 I will be in London, UK to deliver a two day Business Model Generation masterclass partnering with Gabrielle Benefied of Evolve Beyond.

This will be the first time we have had a chance to partner on a workshop since we participated in the BMG certified trainer course with Alexander Osterwalder in Vienna last fall. I am located in Ottawa, Canada and Gabrielle is in London. We are excited to be able to combine our knowledge and experience and share that with a community of practitioners.

The two day masterclass will include working with the business model canvas to develop a common language and tools for innovation, using the value proposition canvas to help discover deep customer insights so necessary to successful innovation, the importance of prototyping ideas and testing the ideas in an iterative development process.

This workshop will be fairly small and intimate, so we hope our colleagues and interested BM hubbers sign on early not to miss out.

You can see the details of the event posted under events, or go directly to the sign up page at:

Evolve Beyond: Business Model Generation Masterclass:

Link for information on the course

Link for registration for the course


Michael & Gabrielle

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Comment by Mike Lachapelle on May 12, 2014 at 4:51pm


The problem was at my end, not Gabrielle's I had included a link to an earlier session. I have corrected the link for the information and the intro page has the course fee right up front on the page right hand side.

The course fee is £995 (so you won't have to go look again ;-}

My apologies for the missing information.

Comment by Paul Hobcraft on May 11, 2014 at 12:13pm

It always frustrates me when you can't see the fee to be charged without going through a number of registration pages. I know the class will be good but why hide the fee. I go immediately into Patrick van der Pijl events page on his Masterclass and the price is right there!

Visibility helps us all 

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