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New Empathy Map Template Up

Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.

Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.

http://www.slideshare.net/jmacanufo/empathy-map-template-v1

Interested to hear how others use it!

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Comment by Michelle Royal on June 14, 2010 at 3:49pm: Hi James!
I used it recently to help 20 community leaders define a cultural marketing initiative to 4 market segments. Giving them one lens with which to view the 4 separate markets allowed the team to make connections and clearly see the opportunities for differentiation.
Thanks for the updated gestalt expereince on the empathy map!
And P.S. I pre-ordered the book GameStorming....can't wait!
-Michelle

Comment by Karl Burrow on June 9, 2010 at 3:17am: I used a similar version last week in a seminar in Tokyo.

What I've done is extended a bit farther on the customer perspective.

Great Stuff!!