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New Empathy Map Template Up

Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.

Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.

http://www.slideshare.net/jmacanufo/empathy-map-template-v1

Interested to hear how others use it!

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Comment by Jan B Jakobsen on June 28, 2012 at 11:22am: Hi James

I am going to use the map in some session in our company and was wondering whether you could share some of your thoughts on how best to go about it and especially how to transform these statements into actual customer needs.?

Comment by Michelle Royal on June 14, 2010 at 3:49pm: Hi James!
I used it recently to help 20 community leaders define a cultural marketing initiative to 4 market segments. Giving them one lens with which to view the 4 separate markets allowed the team to make connections and clearly see the opportunities for differentiation.
Thanks for the updated gestalt expereince on the empathy map!
And P.S. I pre-ordered the book GameStorming....can't wait!
-Michelle

Comment by Karl Burrow on June 9, 2010 at 3:17am: I used a similar version last week in a seminar in Tokyo.

What I've done is extended a bit farther on the customer perspective.

Great Stuff!!