Report on the Train the Trainer event in Vienna

Well, I finally got some sit down time to write about the 2-day Train-the-Trainer session I attended. It’s been a fantastic week here in Vienna (we threw in some vacation time as well) and we have worn ourselves to a frazzle.

The Train-the-Trainer (herein known as TtT) session was organized by Strategyzer, Alex’s company behind all the workings of Business Model Generation and the arm that is working on tools. The concept was to bring together a cohort of BMG experts from around the world to create a network and support group working under Alex and Yves’ guidance to deliver training and education on the business model canvas, value proposition canvas, and the BMG approach to innovation and entrepreneurship.

Attending the TtT were 30 participants from 17 countries in Europe, Asia, Australia, North and South America. Though a few of us have known each other through previous connections, like the Business Design Summit in Berlin, most of the participants were first-time acquaintances. I made some really, really great connections, and renewed some welcome friendships.

The event was focused on three critical aspects: ensuring the cohort has a common understanding of the existing content taught by Alex through the 2-day master classes; introducing a new training structure based on evolving maturity on business models (from checklist to story to morphing); and to have participants practice delivery to a very educated and astute audience.

For two days we worked on exercises, shared experiences and techniques, and worked hard to adapt our thinking to some new challenges from Alex and Yves. The first day, focused on reviewing and discussing current content, started at 8am and we finished our last exercises (an interactive game) roughly around 8:30 pm. The second day, where the focus was on a new delivery structure, we spent time on new concepts being introduced (like testing approaches) and before we knew it, it was 5pm and time for drinks, whew!

The outcome of all this work was the creation of a network of certified trainers who will work with each other and Alex’s team from Strategyzer to meet the ever growing demand for training and consulting work, with the confidence that these people are truly delivering the content intended by Alexander and Yves.

Cheers to all the participants from the session.

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Comment by Shin Yamamoto on November 19, 2013 at 3:33am

I really wanted to be there...hope to join next opportunity.

Comment by Mike Lachapelle on November 14, 2013 at 4:38pm


Noted. I don't think any specific plans for a Trainer event have been addressed yet.

Comment by Gary D. Soto on November 14, 2013 at 4:02pm

Would be interested in the train the trainer schedule in California for 2014 when one is available...

Comment by Mike Lachapelle on November 6, 2013 at 1:04pm

Hi Paul,

Sorry to be delayed in responding to the comment. If you harken back to the book development, there was a period where the content was being crowd review and discussed; where Alex, Yves, Patrick and Alan provided the content and structure for the 470 'co-authors' to consider and help formulate.

The Trainer network is in much the same point of development. The role, services and collaboration are in development, with the network of 30 people collaborating with Alex, Yves, Peter and Alan to refine the concepts.

In this case the 'train the trainer' session was to ensure we were synchronized in our understanding of the approaches and to introduce some new concepts and training structures into the mix.

So the short answer to your questions - we are working on it and will keep the community informed as it develops.


Comment by Paul Hobcraft on October 31, 2013 at 4:48pm

the creation of a network of certified trainers, we need to know who, where and what thex intend to offer......

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