Requirements for using the Business Model Generation Tools

NOTE: To preserve this information for reference I have moved it from News to the Blog Posts section. That keeps it available for people who are interested in this information

There have been some questions posted lately asking for guidance in using the tools associated with the Business Model Generation (BMG) approach - the Business Model (BM) canvas and the Value Proposition (VP) canvas. Though the BM canvas was released under Creative Commons and the VP canvas under Copyright, the requirements for use of the two tools are really quite similar.

Anyone may use the BM canvas and the VP canvas for their own work or to support other in understanding and analysing, or changing their business models. This includes people who use the tools within their own company or in a consulting capacity. The requirement, whether Creative Commons or Copyright, is full identification and credit of the source of the tool - BM canvas is strategyzer.com and the VP canvas is strategyzer.com and Business Model Foundry GmbH.

The BM canvas, under Creative Commons, is open for building other approaches and variations on the concept. There have been a few variations discussed and demonstrated here in the Hub and externally. Whether used in it original form or where variations have been made, recognition of the original source material must be included. The text and link to BusinessModelGeneration.com should be clearly visible and legible under every canvas.

The VP canvas has been released with a slightly more restrictive use guideline of Copyright, under which Business Model Foundry GmbH has reserved the intellectual property for adaptations and for the inclusion of the canvas in software applications or sold as a tool for others to use (e.g. selling copies of the poster). This can only be done under the express permission and agreement of the Business Model Foundry GmbH.

So, the tools are there for you to use without restriction in modelling your own, or other people's business. If you wish to include the BM canvas in a software solution, it would be good business practice to first contact the Business Model Generation authors (Alex or Yves) to discuss your intended use. If you wish to use the VP canvas in software, in original or adapted form, or sell the VP canvas as a tool, you must contact the copyright holders, Business Model Foundry, for permission. 

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Comment by Tony Carbonero on July 27, 2013 at 2:39am

Thanks for clearing this out Mike!

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