According to authors such as Jane McGonigal ("Reality is Broken") and Jesse Schell ("The Art of Game Design"), games will soon dominate our business, professional, and personal lives. I concur with that vision. In fact, games are increasingly creeping into product and business model innovation. However, many of these games are superficial. In order to create more meaningful games, we have to "Think Different" a la Steve Jobs.

The web link below leads to an introductory article on why and how we could create "Dent-In-The-Universe (DITU)" games that enhance both product and business model innovation.

http://businessmodelhub.com/group/business-dna-management-for-busin...

Enjoy.

Rod.