... where visionaries, game changers, and challengers discuss business models
It is possible to design a more general business model for an organization and also specific business models for each business or client segment within that same organization. Both models not only should coexist but they should also be highly connected. Sometimes it is useful to start with the development of the more general model and then drill down to the more specific business models. Sometimes the opposite works better. The difficult part, in my opinion, is the link between models. The more general model cannot be just the sum of the various parts, but a kind of synthesis of the specific business models. So, it should be possible to see General Electric's general business model, but also each of its divisions business models and even further down the line and they should all be connected in a coherent way. Does that make sense to any of you? Have you encountered or worked with organizations that required both dimensions of the business model?