The late Steve Jobs was a genius at many things. For me, Jobs most enviable quality was his gift of deeply knowing people especially prospective customers. I believe that this quality of deeply knowing and emotionally connecting with people is at the heart of the phenomenal success of Jobs’s product portfolio at Apple. Just consider the Blue Ocean success of the following products: Apple II; Macintosh; iPod; iTunes; Apple Store; iPhone; App Store; iPad. But, how can the rest of us systematically develop the ability to deeply know and connect with people especially in this age of virtual anonymity on the Internet?

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