The Evolution of the Business Model Concept

Below is a second iteration representing the evolution of the business model concept, including graphical representations, significant publications and books on the subject. Thank you everyone for your input, comments and emails with additional models and publications.

Which business model concepts are you still missing? Which significant publications? Comment below or send feedback to


Version 2:
The Evolution of the Business Model Concept

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Comment by Anders Sundelin on September 5, 2010 at 5:11pm
An updated version of the visualization is now available. Thanks for all the input! // Anders
Comment by Erwin Fielt on August 28, 2010 at 9:38am
Anders, you can access the book via Google Books

Also if you Google STOF and/or the name of one or more editors then you will come across many papers that have been published, some of which are freely accessible (I assume)
Comment by Anders Sundelin on August 27, 2010 at 2:53pm
Great thanks Erwin! I will look into your post! I am very interested in business models with network focus, could you recommend or send me any papers on STOF? The book seems a bit expensive - is it that good?

Take care,
Comment by Erwin Fielt on August 27, 2010 at 2:36pm
Hi Anders,

Very good overview and nicely presented too.

I am currently writing some text about business models and have posted a small part of it as draft here about earlier/related concepts.

In addition, there has been quite some work in the business model area related to mobile business, here you also see a broader focus on the network than on the single organization. One of the models there is STOF, discussed in a number of papers and explained more fully in this book.

Best wishes, Erwin
Comment by Anders Sundelin on August 26, 2010 at 10:41pm
Brilliant Robb! The last character looks like a mummy, is that "what's next"?
Comment by Robb Mitchell on August 26, 2010 at 11:27am
"Evolution" is an interesting way to think about it.. I've blogged a quick graphic inspired by this here.
Does this help? :)
It doesn't really hint very much at the "what next?" question that we discussed.
Comment by Anders Sundelin on August 24, 2010 at 12:10pm
Hi Frank,
Thanks for your input, I will fix the Sosna thing. I will not include the focus of each model in this overivew but if you find some to be of less importance and some of higher importance I would like your input. Also if you are missing publications from before 2000...

I will include the framework of Board of Innovation that I think is pretty. Do you know when it started, 2009? And whom to credit?

Take care,
Comment by Frank Elbers on August 24, 2010 at 11:52am
Hi Anders,

You have the paper of Sosna et al. mentioned three times at the bottom.
It's a nice overview of the literature available on business model research during the past years. Not all equally relevant, but the flow in the evaluation of the models is clear.
It can be a nice view to include the main focus of each model/research in a few keywords with each included part. This makes the evolution within the models even more to the point.

Last, you can also include the framework of Board of Innovation, the building blocks are clear and easy to use in business model iterations.

Regards, Frank
Comment by Anders Sundelin on August 24, 2010 at 7:35am
Hi Mike!
Thank you for your input! I have considered Porter and think I will include it in the next iteration, I will also look into Fjeldstad and Andersen's work!

Take care,
Comment by Mike Lachapelle on August 24, 2010 at 5:53am
Hi Anders, wow, congratulations on a pretty terrific piece of work. Nice collection of models, and aggrregated to a time line is much appreciated.

Have you considered adding Porter's Value Chain model (1985), or Fjeldstad and Andersen's Value Shop and Value Network models (2003)?

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