Blogging is not only useful for introducing ideas, it’s also the primary way many companies communicate with and get feedback from their customers – making it a killer opportunity for business model- and customer development.

After having more than 100 students and 30 startup teams doing exactly that – blog their business model – I learned that it helped the teams systemize collaboration, speed up the learning process, get going with customer development and more quickly take action on their business model assumptions.

However, the teams still had to download a business model canvas, convert it into a picture, upload it to PowerPoint, take notes on top of it, store it as a new picture, upload, resize, and import it to the editorial before finally publishing. And repeat for each and every iteration of the business model. Not very efficient.

Business Model Press is a simple WordPress plugin that lets you easily publish your business model assumptions directly from your WordPress dashboard, and get feedback from customers and stakeholders using the WordPress commenting system. We wanted to help you:

Visualize Your Business Model. Easily sketch out and document your business model assumptions directly from your WordPress dashboard. Integrate business model prototyping with your daily editorials, blog comments, and distribution metrics.

Share and get feedback. Many companies rely upon their blogs to communicate with and get feedback from customers and users. Simply publish your business model to your site and get feedback from customers, blog followers, or advisors using WordPress’ commenting system.

Don’t just ideate your business model, take action on it. Your business model is more than just a static planning tool. Test and track your business model assumptions continuously by tagging assumptions pending, validated, orinvalidated. Understand how your business model is affected by customer feedback and every experiment you run.

And if you’d want to share your business model only with internal stakeholders, simply make your post private and have the internal stakeholders log in using a password.

Read the full article on The Methodologist or sign up for beta at Business Model Press.