Zoo Innovates business model for ecological benfit

The Toronto Zoo has created a program aimed at connecting corporate and government organizations with nature and the principle of environmental footprint. More importantly, the program can show them a business case for improving their bottom line through improving the efficiency and green-energy of their operations.

 

Read more about it here. Here's the canvas of the innovations:

 

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Comment by Mike Lachapelle on October 17, 2012 at 12:47pm

I would be very interested in seeing a post on the points of commonality in the patterns for tourism and hospitality. This is a sector that has an impact around the world, and a good subject for discussion. I would encourage you to share some of what you learned about the commonalities, and if possible, some of the models.

Cheers

Comment by Srinivasan N on October 16, 2012 at 3:55pm

Very interesting, Mike!

Recently we did a BMC 101 session for an international group comprising officials from the Tourism and Hospitality Management govt ministries/dept across 14 countries frm Myanmar to Costa Rica. We included a do-it-yourself assignment on any of the MICE segment (Meetings, Incentives, Conferences, Exhibitions) and they some came up with interesting models.  I find some similarity between your BMC and some of theirs! I guess the BMC drives thinking to a certain extent and establish not only a common language but also a shared thought process.




Comment by James Araci on November 23, 2011 at 9:57am

Hi Mike, 

 

Thank you very much for sharing the link!

 

Comment by Mike Lachapelle on November 9, 2011 at 12:46pm

Hi James,

I haven't followed up on the program since the spring, but your question sent me scurrying. I live in Ottawa (5hrs from Toronto) so we don't get to the zoo very often. I learned about this program through my wife who works for the Canadian Museum of Nature (our Te Papa).

It looks like the program is doing very nicely and is successful. Here is the url for the program in case you would like to follow up with them directly.

http://www.torontozoo.com/conservation/ecoexecutives.asp

Comment by James Araci on November 9, 2011 at 10:25am

Hi Mike, 

 

I work for Wellington Zoo in New Zealand and wondered how this program is doing? Any updates on this experiment?

Thanks, 

James

Comment by Mike Lachapelle on March 23, 2011 at 12:38pm

Interesting hypothesis. The Zoo could turn this venture into a mutli-sided market by getting the technology and green-energy partners to invest in the program as a promotional channel. On would have to test that hypothesis against the business strategy of the Zoo and the intent of the program created in conjunction with the government.

I might be a little concerned about the public's perception of objectivity if the program was clearly linked to a specific set of companies promoting their products. Likewise, being very familiar with the Canadian government environment, establishing an ongoing relationship with core set of companies (which would have to be declared in the grant application) might jeopardize the grant as a revenue.

However, should the government grant stream dry up, that would definitely be a way to keep the program alive and viable. Also, if the government partner has no objections, that would be great way to expand and enhance the program.

 

Good thought Dinesh

Comment by Dinesh Neelay on March 22, 2011 at 7:40pm
Nice examples... is there a revenue stream to be captured from the partners- esp those green-energy companies getting publicity?

Thank you for sharing...
Comment by Sami Dob on March 15, 2011 at 12:58pm

Nice "non-profit" initiative!

the zoo is a perfect location to discuss these themes.

 

/Sami

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