I think you are right in assuming that there is no monolithic thing that covers all, but that additional detail can be added via related views / canvases.
It is important that the BM canvas exposes the essentials of a business model, albeit that it abstracts from all kinds of (also relevant) detail. But can we keep on assuming (and taking for granted) that what a BM canvas shows IS a business model, and the essentials of a business model? (as it seems that not everybody may have that opinion ..)
Is the phenomenon that a Business Model Canvas exposes a “Business Model” ?
Some people make a point of this, saying that a BMC is a template to focus on business model innovation, but it does not show the business model itself. Rather it has some elements of, in particular, a To-Be business model, as a focal point for innovation.
These people say that seeing the business model itself would require more (and maybe partly different things..). Such as “top level value chain(s)/stream(s)”, using core capabilities/competences, together with associated flows of money and non-monetary values. Etc. So that managers would see and understand in one glance how their business model works… We should maybe admit that a BMC does not do this? So, does it show a BM then ?
Note: I am also of the opinion, with most other people, that a BMC shows a BM ..; question is: did we all take it wrong ?
Brilliant Book... I got the first Hardbound edition and multiple copies of the paperback (I keep passing them on to colleagues and friends) and recently integrated the model into my entrepreneurship course. I did have a question/concern regarding the design of the dynamic representation of the model on pages 18 and 19. Given that the marketing concept, indicates that marketing is customer driven - shouldn't the arrow linking the 'Value Proposition' and the 'Customer Segments', and labeled 'Customer Relationships' be a double ended arrow? A small point, but, as visualized indicates a one way relationship and a lack of interaction. As opposed to embracing the current trends towards Customer Relationship Management, Customer Managed Relationships or simply the contemporary collaborative relationship between businesses and consumers? Perhaps the feedback loop is covered by the 'Channels' Arrow but perhaps not as intuitive to the nuances of touchpoints or loyalty beyond reason? As Neumeier says about brand, "It's not what you think, it's what they think." A small point, but perhaps crucial? Interaction and perception are everything.
Thanks Alex. Glad to be part of the hub. I was too busy with work, daughter and a European commute when your book was being developed to get involved with your effort. Happy to now join your community. Kay
We are organizing an innovation management conference in Poland on 25.11.2009 along with a Polish Business Daily "Puls Biznesu".
We are planning to present the current hottest innovation topics - among others we would like to introduce also Business Model Generation. Would you be interested in dropping by and giving a 45 min. speech on this topic to a group of Polish Top Executives and Entrepreneurs?
In addition as hub members we would like to further advance the concept BMG to the Polish audience - in view of this would you be interested in releasing the Polish edition of the Book? Pls let me know what you think.