What is CRM (Customer Relationship Management) ?

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The environment map

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Alternative thinking

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How Can I grow my Business?

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Tired of endless text? Value Proposition Design simplifies complex ideas into quickly readable illustrations with only the most practical, important details. The result? You’ll learn more, in less time, and have fun along the way.

Download 100 pages of the book for FREE: That's right, 100 pages for free, the entire first section defining every detail of the Value Proposition canvas. Just go here: Strategyzer/Value Proposition Design

There is an online companion to the book. This exclusive online companion is no afterthought. It’s been designed from the ground up to help you apply what you learn in the book. Inside, you’ll find exercises guiding you step by step through the messy process of designing and testing a great value proposition. You'll also get dozens of downloadable tools, templates, and posters all designed to amplify the power of the book.

Be the first to put Value Proposition Design in your toolbox and join authors for an introduction to the methodology that will jumpstart your learning and application! You can also buy more to get the PDF goodiepack, credit towards Strategyzer Courses and Projects, or even a 45 minute private webinar for your team from one of the authors!

For more information go to: Strategyzer/Value Proposition Design


Alex, Alan and the whole team at Strategyzer have been very hard at work on the next book Value Proposition Design (see below). Coinciding with that work, the team has launched a new blog under the Strategyzer series. The blog can be found here - bookmark it and subscribe for ongoing updates.

The Strategyzer Blog will replace and expand his old personal blog, Business Model Alchemist.  It will help fill the void between the toolstraining, and the books published under the Strategyzer Series, which started with Business Model Generation #bmgen, the global bestseller in over thirty languages. The sequel to #bmgen, Value Proposition Design #VPDesign, will be published this October (be the first to know when the book is released!). Get access to the ideas from the book on the Strategyzer Blog before anybody else and preceding its release.


On the Business Model Generation web site they have announced a schedule for the 2-day Masterclass workshops with Alex. The  workshop is a tremendous opportunity to spend time with the BMG guru gaining insights and ideas.

Firm dates:

London, UK - October 30-31, 2014

San Francisco, USA - December 4-5, 2014

Sao Paulo, Brasil - Nov 6-7, 2014

Dates to be confirmed: more details available here

February 2015 - Hong Kong, China


The Business Model Innovation Hub is where the management book bestseller Business Model Generation was written in collaboration with 470 participants.

Now the Hub is open to every visionary game changer, and challenger interested in business models. It is the place to be to exchange knowledge and experience on business model innovation.

Let us create value together and make outmoded business models history.



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